Privacy policy

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and service users.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
1.4 Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information. You can access the privacy controls via our website.
1.5 In this policy, “we”, “us” and “our” refer to GUK. For more information about us, see Section 11.

2. How we use your personal data

2.1 In this Section 2 we have set out:
(a) the general categories of personal data that we may process;
(b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
2.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.
2.3 We may process your account data (“account data”). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.4 We may process your personal data that are provided in the course of the use of our services (“service data”). The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.
2.6 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.
2.7 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.8 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
2.9 We may process analytical information provided by google, also flight / passenger information, company contact details, . This data may include email addresses, flight details, booking references, user names and login details. The source of this data is the information provided by you as part of the booking process. This data may be processed for the facilitation of the contract between us and you in order to provide meet and assist services. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.10 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
2.11 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
2.12 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
2.13 Please do not supply any other person’s personal data to us, unless we prompt you to do so.

3. Providing your personal data to others

3.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
3.2 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
3.3 Financial transactions relating to our website and services are handled by our payment services providers, Stripe. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at https://stripe.com/gb/privacy.
3.4 We may disclose your enquiry data to one or more of those selected third party suppliers of goods and services identified on our website for the purpose of enabling them to contact you so that they can offer, market and sell to you relevant goods and/or services. Each such third party will act as a data controller in relation to the enquiry data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.
3.5 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4. Retaining and deleting personal data

4.1 This Section 4 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
4.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
4.3 We will retain your personal data as follows:
(a) Enquiry form data will be retained for a minimum period of 28 days following submission, and for a maximum period of 84 days following submission.
4.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
(a) the period of retention of personal data will be determined based on prevailing legislation.
4.5 Notwithstanding the other provisions of this Section 4, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

5. Amendments

5.1 We may update this policy from time to time by publishing a new version on our website.
5.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
5.3 We may notify you of changes to this policy by email or through the private messaging system on our website.

6. Your rights

6.1 In this Section 6, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
6.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
6.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can access your personal data by visiting www.guk-aviation.co.uk when logged into our website.
6.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
6.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
6.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
6.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
6.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
6.9 To the extent that the legal basis for our processing of your personal data is:
(a) consent; or
(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
6.10 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
6.11 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
6.12 You may exercise any of your rights in relation to your personal data by written notice to us, in addition to the other methods specified in this Section 6.

7. About cookies

7.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
7.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
7.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

8. Cookies that we use

8.1 We use cookies for the following purposes:
(a) authentication – we use cookies to identify you when you visit our website and as you navigate our website (cookies used for this purpose are: are detailed in Appendix A);
(b) status – we use cookies to help us to determine if you are logged into our website (cookies used for this purpose are: are detailed in Appendix A);
(c) personalisation – we use cookies to store information about your preferences and to personalise the website for you (cookies used for this purpose are: are detailed in Appendix A);
(d) security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally (cookies used for this purpose are: are detailed in Appendix A);
(e) advertising – we use cookies to help us to display advertisements that will be relevant to you (cookies used for this purpose are: are detailed in Appendix A);
(f) analysis – we use cookies to help us to analyse the use and performance of our website and services (cookies used for this purpose are: are detailed in Appendix A); and
(g) cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally (cookies used for this purpose are: are detailed in Appendix A).

9. Cookies used by our service providers

9.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
9.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/. The relevant cookies are: are detailed in Appendix A.
9.3 We use a variety of service provider cookies to provide details of visitors to our website, from IP addresses to contact information. This service uses cookies for Identification purposes. You can view the privacy policies of the different service providers as detailed in Appendix A.

10. Managing cookies

10.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/kb/PH21411 (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
10.2 Blocking all cookies will have a negative impact upon the usability of many websites.
10.3 If you block cookies, you will not be able to use all the features on our website.

11. Our details

11.1 This website is owned and operated by Guarding UK Limited (GUK).
11.2 e are registered in England and Wales under registration number 4670432, and our registered office is at 249 Cranbrook Road, Ilford IG1 4TG.
11.3 Our principal place of business is at Innova House, Innova Park, Enfield, EN3 7XH
11.4 You can contact us:
(a) by post, to the postal address given above;
(b) using our website contact form;
(c) by telephone, on the contact number published on our website from time to time; or
(d) by email, using the email address published on our website from time to time.

12. Data protection officer

12.1 Our data protection officer’s contact details are: GUK DPO justin.quigley@guardinguk.co.uk.

APPENDIX A:
Full List of Cookies:

Name Type Description Expiration / Duration
SERVER
DYNSRV Essential Tracks which backend web server is serving your site at the time. Session
YNSRV Essential Tracks which backend web server is serving your site at the time. Session
ADMINDYNSRV Essential Tracks which backend web server is serving your site at the time. Session
WORDPRESS      
wp-settings-{user_id} Essential Used to customize your view of admin interface, and possibly also the main site interface. 1 year
wp-settings-time-{user_id} Essential Used to customize your view of admin interface, and possibly also the main site interface. 1 year
wordpress_{HASH} Essential Stores authentication details. Its use is limited to the admin console area, /wp-admin/ 1 year
wordpress_logged_in_{HASH} Essential Indicates when you’re logged in, and who you are, for most interface use. 1 year
wordpress_test_cookie Essential WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies. Session
tk_lr Essential Tracks WordPress visitor statistics 1 year
tk_or Essential Tracks WordPress visitor statistics 5 years
tk_r3d Essential Tracks WordPress visitor statistics 2 days
tk_qs Essential Tracks WordPress visitor statistics
tk_tc Essential Tracks WordPress visitor statistics
tk_ai Essential Stores a randomly-generated anonymous ID. This is only used within the admin area and is used for general analytics tracking.
WORDFENCE      
wfvt_{user_id} Essential Used to verify if the visitor is a bot or human. 1 hour
wordfence_verifiedHuman Essential Tracks a user duration so that so that the page views can be grouped together. 1 day
wfwaf-authcookie-* Used to authenticate user’s login request. 1 day
GOOGLE      
1P_JAR Functional Advertising cookie used for user tracking and ad targeting purposes 1 week
APISID Functional Used to store user preferences and information of Google maps 2 years
HSID Functional Used to store user preferences and information of Google maps 2 years
NID Functional Tracking cookie 6 months
OTZ Functional Used to help customise adverts on Google properties 17 days
SAPISID Functional Used to store user preferences and information of Google maps 2 years
SID Functional Used to help customise adverts on Google properties 2 years
SIDCC Functional Security cookie to protect users data from unauthorised access 2 years
SSID Functional Tracking cookie 2 years
AID Functional Advertising cookie used by marketing team for advertising and event tracking.
CONSENT Functional No information given.
SHOPIFY      
_s Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) Session
_shopify_fs Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 2 years
_shopify_s Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) Session
_shopify_y Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 2 years
_shopify_sa_t Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) Session
_shopify_sa_p Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) Session
cart_sig Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 13 days
_orig_referrer Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 13 days
_landing_page Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 13 days
_y Essential Cookies set up by the Shopify platform. (https://www.shopify.co.uk/legal/cookies) 2 years
FACEBOOK      
xs Functional Used to maintain a session. It works in conjunction with the c_user cookie to authenticate your identity to Facebook.
c_user Functional User login cookie used to deliver adverts more relevant to the user and the users interests. 90 days
datr Functional Used by Facebook to identify the users browser 2 years
dpr Functional Allow our Facebook users to interact with the website and like our content. 90 days
fr Functional Contains a unique browser and user ID, used for targeted advertising. 2 months
lu Functional Used to manage how the login page is presented to the user. 2 years
locale Functional Allow our Facebook users to interact with the website and like our content.
pl Functional Allow our Facebook users to interact with the website and like our content.
sb Functional Used by Facebook to improve friend suggestions
wd Functional Used by Facebook to improve performance.
act Functional Used for Facebooks analytics and research
presence Functional Contains a logged in user’s “chat” status.
GOOGLE ANALYTICS      
_ga Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gid Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 24 hours
_gat Analytics Used by Google Analytics to throttle request rate
__utma Analytics Used to distinguish users and sessions 2 years
__utmt Analytics Used to throttle request rate. 10 minutes
__utmb Analytics Used to determine new sessions/visits. 30 minutes
__utmz Analytics Stores the traffic source or campaign that explains how the user reached your site. 6 months
__utmv Analytics Used to store visitor-level custom variable data. 2 years
collect Analytics Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. Session
YOUTUBE      
PREF Functional Help track the number of views for a particular video. The pref cookie will track user preferences and serve up related content or adverts within an embedded YouTube video. 2 years
VISITOR_INFO1_LIVE Functional Measures your bandwidth to determine whether you get the new player interface or the old. 8 months
use_hitbox Functional Increments the ‘views’ counter on the YouTube video Session
YSC Functional This cookie is set by the YouTube video service on pages with embedded YouTube video Session
LOGIN_INFO Functional No information given. Session
HOTJAR      
_hjClosedSurveyInvites Analytics This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. 365 days
_hjDonePolls Analytics This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. 365 days
_hjMinimizedPolls Analytics This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. 365 days
_hjDoneTestersWidgets Analytics This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. 365 days
_hjMinimizedTestersWidgets Analytics This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. 365 days
_hjIncludedInSample Analytics This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Session
hjSiteLang Analytics This cookie is set when a page which supports multiple languages on hotjar.com is visited. This allows us to always load the content in the preferred language when available. 365 days
intercom-* Analytics Cookies set by intercom for its real time support chat system.
mp_* Analytics Cookies set by Mixpanel to run track usage on hotjar.com.
JETPACK      
comment_author_{HASH} Functional Remembers the value entered into the comment form‘s name field. 347 days
comment_author_email_{HASH} Functional Remembers the value entered into the comment form‘s email field. 347 days
comment_author_url_{HASH} Functional Remembers the value entered into the comment form‘s URL field. 347 days
akm_mobile Functional Remembers whether or not a user wishes to view the mobile version of a site. 3.5 days
jetpack_comments_subscribe_{HASH} Functional Remembers the state of the post and comment subscription checkboxes. 347 days
jetpack_blog_subscribe_{HASH} Functional Remembers the state of the post and comment subscription checkboxes. 347 days
jetpack_sso_original_request Functional Stores the URL of the original login request. 1 hour
jetpack_sso_redirect_to Functional Allows for redirect URLs to be stored, which is necessary for Secure Sign On to work. 1 hour
jetpack_sso_remember_me Functional Stores me values locally, rather than requiring them to be passed to WordPress.com each time. 1 hour
jetpack_sso_wpcom_name_{HASH} Functional Remembers the WordPress.com display name to show on login page. 1 week
jetpack_sso_wpcom_gravatar_{HASH} Functional Remembers URL of the Gravatar image to show on login page. 1 week
jetpack_sso_nonce Functional Used for nonce verification. 10 minutes
eucookielaw Functional Remembers the state of visitor acceptance to the EU Cookie Law banner. 30 days
HUBSPOT      
__hs_opt_out Functional Used by the opt-in privacy policy to remember not to ask the user to accept cookies again. This cookie is set when you give users the choice to opt out of cookies. 2 years
__hs_do_not_track Functional This cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to HubSpot. 2 years
__hs_testcookie Functional This cookie is used to test whether the visitor has support for cookies enabled. Session
hs_ab_test Functional This cookie is used to consistently serve visitors the same version of an A/B test page that they’ve seen before. Session
hs_lang_switcher_choice Functional This cookie is used to consistently redirect visitors to the language version of a page in the language they’ve selected on this top-level private domain in the past (if such a language version exists). Session
{id}_key Functional When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login. The cookie name is unique for each password-protected page. Session
hs-messages-is-open Functional This cookie is used on the visitor UI side so HubSpot can determine/save whether the chat widget is open for future visits. It resets after 30 minutes to re-close the widget after 30 minutes of inactivity Session
hs-messages-hide-welcome-message Functional This cookie stores wether to hide the welcome message Session
__hstc Functional The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 2 years
hubspotutk Functional This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. 10 years
__hssc Functional This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 30 minutes
__hssrc Functional Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. Session
messagesUtk Functional This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they’re added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. Session
OPTIMIZELY      
optimizelyBuckets Functional Records the Optimizely Classic variation that the visitor has seen for each experiment.  This allows us to deliver a consistent experience on successive page loads. 6 months
optimizelyEndUserId Functional Stores a visitor’s unique Optimizely identifier, for both Optimizely Classic and Optimizely X Web. It’s a combination of a timestamp and random number. No other information about you or your visitors is stored inside. 6 months
optimizelyPendingLogEvents Functional Used as a cache for a visitor’s actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made. 15 seconds
optimizelyRedirect Functional After Optimizely Classic has executed a redirect experiment, stores the variation ID of the redirect experiment, so that Optimizely can pass it into integrated technology platforms along with the variation IDs that are active on the new page. This is necessary because the redirect experiment is usually inactive on the new page. 5 seconds
optimizelyReferrer Functional After Optimizely Classic has executed a redirect experiment, stores the document.referrer property from the original page, so that Optimizely can pass it into integrated technology platforms. This is how we avoid creating “self-referrals” in your third-party analytics. 5 seconds
optimizelySegments Functional Persists the visitor’s Optimizely Classic segments: browser, campaign, mobile, source type, and any custom dimensions that you may have configured. This allows us to ensure persistence of segment membership, which improves the accuracy of segmented results. 6 months
VIMEO      
vuid Functional Vimeo Analytics unique id 2 years
_abexps Functional AB testing – for testing multiple versions of a feature
continuous_play_v3 Functional Used to keep track of whether continuous play is on or not for a user
player Functional No information given.
ab_bs Functional AB testing – for testing multiple versions of a feature
INSPECTLET      
__insp_sid Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_ref Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_scpt Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_nv Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_wid Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_identity Functional Inspectlet web analytics to obtain statistical data navigation Session
__insp_uid Functional Random ID assigned to visitor  
UNCLASSIFIED      
CookieConsent Functional Stores the user’s cookie consent state for the current domain
simplefavorites Functional Stores users favourite posts 2 years